The website took off so fast and successfully that they even sell t-shirts on it now. This is just one example of someone becoming famous because of their quick reaction to a situation that brings them a lot of attention.
When you think about Kim Kardashian, you know she did nothing to become famous, she just is. It helps that her father was a famous lawyer, but when you get down to it, Kim Kardashian has no talent that she should be famous for. Another example of this is Jenna Marbles. The girl makes a few videos with great personality and she sky rockets to fame.
This section of the book gives good lessons on how to rapidly respond when necessary. In the public relations world, it is all about timing. If you do not take advantage of good timing, you may miss out on a great opportunity.