As it has been obvious in my past blogs, a majority of my blogs are about a book. This is because I am also writing these blogs for a social media class, not just for sheer enjoyment. The last book we read was called Share This. We are now onto a book called Real-Time Marketing and PR.
This book is my favorite so far, not only because of the content but also because of how the book is set up. Each chapter is broken up into sections so you know what you are going to read about before you even start to read the sections. If I would have picked this book up in a book store and skimmed through the pages, I would have instantly known what the content was and bought it right then and there. As you can tell, I am excited about this book.
The first topic in this book that I would like to discuss is how Twitter is being used as a tool when it comes to crisis communication. The book explains how you can use Twitter to talk to the company causing the crisis or journalists about the crisis.
It is explained that you can do this is multiple ways. You can use the hashtag tool or the mention tool (@) to mention a company or journalist. I feel that the hashtag would be the most useful and productive way to get someone's attention about a crisis. If you use the hashtag, more people are going to see the tweet.
It amazes me how much Twitter can be executed in crisis communications. It can be used to report a problem, to quickly apologize and let your audience know that more information will follow about a crisis, to send your audience to a link where more information can be found and so much more.
Twitter is a HUGE tool and if it is executed in the right way, it can benefit a company in more ways than one.