Today, a wonderful thing happened. An Ohio college student named Lauren Hill got to play in her first-and probably only-college basketball game. Lauren was recently diagnosed with brain cancer and told she only has a short time left to live.
Instead of sulking and feeling sorry for herself, Lauren made her dream come true. She has always played basketball and recently committed to play basketball at Mount St. Joseph University. When the school found out she was running out of time, they got the first game of the season moved to a closer date.
Today, that game started with Lauren getting her first college lay-up. The crowd went wild and it was such a moving moment for everyone that was watching. Not only was this a moment Lauren will never forget, it was a moment others who were watching will never forget as well.
This very unfortunate situation has done a very big thing for the university. The amount of positive PR that Mount St. Joseph University is receiving is huge. They took this precious moment for a young girl and made if everything good that it could possibly be for her.
This moment was hers but the university benefited as well. This goes to show that PR can come in many different forms, whether you expect it or you do not.