As we all probably know, Justin Bieber has gotten into some major trouble in the recent years. He has been guilty of egging a house, he was caught on video doing drugs and most recently, he was in an accident that involved him and Selena Gomez on an all terrain vehicle colliding into a mini van. As if the accident was not bad enough, Bieber also got arrested for assault when he and the driver of the mini van got into a tussle.
Now, I should warn you in advance that this may be a very biased post because I lost all respect for Justin Bieber when he almost got punched by Orlando Bloom, but I will try my best not to let my opinions shine through.
If I was Justin Bieber's public relation's person, I would be having a hay day. Not only would I be learning how to handle many different crisis situations, but I would also be making plenty of money digging Bieber out of the holes he digs.
Bieber has all of the assets to hire the best public relations specialists in the business to clean up his messes. This would help him if he didn't repeatedly cause crisis situations. Take his smoking incident for example. There were young girls threatening to cut themselves if he had actually been smoking marijuana. The hashtag "cut4justin" was eventually trending.
His PR people had him publicly apologize for getting caught smoking marijuana. This would have been a great decision if anyone believed it. Honesty is key in the public relations field.
If I was Bieber's PR person during this crisis, I would have requested he do the same thing but instead of apologizing for being caught, he should explain that he had made a mistake and that he would not be doing drugs anymore, but only if he actually planned to stop. He should admit and seek professional help and make it known to the public that he is doing so. This crisis may have blown over but people have not forgotten about how it all happened.
Bieber also has his moments where he acts out on social media without consulting his PR people first. If I was Bieber's PR person, I would handle his social media for him until it got pushed into a more positive light. He and I would work out professional, honest and positive statements to send out instead of posting on impulse like he has gotten in trouble for in the past.
If I was Justin Bieber's PR person, I would be very stressed and busy, but I imagine I would be very rich too.